Author: Popsop Staff

Oakley Unveils ‘BEYOND REASON’ Campaign ahead of 2012 Olympics

Oakley, one of the leading global sports brands, launched its BEYOND REASON campaign on April 17 with a star-studded experience in New York City. The evening’s event at the Oakley SoHo store featured 2008 Olympic gold medalist decathlete Bryan Clay and prominent artist Natalie Frank premiering a specially-commissioned BEYOND REASON art piece to showcase creatively how elite athletes approach their performance through a distinct, personal lens.

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Corona Light Launches ‘A Refreshing Change of Beer’ Campaign

Corona Light, the number one imported light beer in the US, is debuting a new national marketing campaign that encourages consumers to trade-up from their brown bottle domestic light routine to a Corona Light for a refreshing change of pace. As Corona Light continues to strengthen its brand identity, the light beer brand is looking to increase its trial with consumers who are used to buying domestic light beers.

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