Aesop, the brand storytelling agency, has created packaging for GSK’s biggest drinks launch for 20 years, Ribena Plus, which goes on sale this week. Its launch signals a new era for the market leading juice drink, with the addition of vitamins and minerals designed to slake consumers’ thirst for added value, functional and healthy products. Ribena Plus Apple & Peach and Blackcurrant Immunity Support contain added vitamins A, C and E, while Apple & Raspberry and Mixed Berries contain added calcium for healthy bones.
Author: Popsop Staff
Grolsch and CARTILS have revealed the new graphic design for all bottles, cans and other packaging for the iconic Grolsch brand. The design will be introduced into the Dutch market this week. The new packaging will be hitting the store shelves worldwide beginning March. SABMiller teamed up with CARTILS, the well-known international branding and packaging design consultancy, in order to give the brand a more prominent look and feel. The primary focus was on the creation of a consistent worldwide visual identity, which emphasises the brand values as well as increasing the standout factor.
A unique model for furthering the frontiers of science through scientific research using state-of-the-art technology was established today with the launch of the Instruct Hub at www.structuralbiology.eu, thanks to innovative strategy, design and digital innovation work of joint-agencies team of Fairley & Associates, Felt Branding and Hildebrand.
Interbrand, the world’s leading brand consultancy has released its 2nd annual global report dedicated to the retail sector. The Best Retail Brands report ranks the top 50 U.S. retail brands by brand value, as well as the top retail brands from the U.K., France, Germany, Spain, and the Asia Pacific region.