The Eurobest Festival drew to a close last night with the announcement of the 2011 winners at the much anticipated Awards Ceremony which took place at the São Luiz Theatre in Lisbon. The jury awarded a total of 398 winners from over 4800 entries. Germany took home the most awards (103 trophies), followed by France (52), Sweden (41), Belgium (36) and United Kingdom (33).
Author: Popsop Staff
LIDA, the direct and digital marketing specialist, has re-launched the flagship IKEA FAMILY loyalty welcome programme in the UK and Ireland, following its appointment in September 2010. The new welcome programme uses segmentated communications for the first time, to increase customer loyalty and improve the overall customer journey.
Siemens, a global powerhouse in electronics and electrical engineering, operating in the fields of industry, energy and healthcare as well as providing infrastructure solutions, primarily for cities and metropolitan areas, announced the winners of the ‘Changing Your City for the Better,’ video contest hosted through Zooppa, the leading source of user-generated advertising.
Lewis Moberly has created the brand positioning, name and identity for the new gourmet food hall Experiencia Gourmet in Mexico’s leading department store, El Puerto de Liverpool. Lewis Moberly won the project in January following a global review of identity consultancies by the Mexican retailer. UK based JHP have developed the stores retail space in collaboration.