New York-based brand design consultancy Little Big Brands announced today the addition of industry veteran Crystal Bennett to the firm. Bennett, who joins from global brand consultancy CBX, where her sales efforts led to more than doubled revenues, has been named partner and director of business development.
Author: Popsop Staff
Pearlfisher has created the brand identity, tone of voice and name for Wyld Wood Premium Organic cider from Westons Cider. Westons Wyld Wood is the new brand name for Westons Premium Organic cider. Made from organic apples and pears, Wlyd Wood is a delicious premium organic cider. The new name emphasises the cider’s organic and natural quality and references the orchards in which the apples and pears are grown. The name helps to draw the consumer into the brand’s provenance and the ‘Y’ in ‘Wyld’ is a reference to the Wye Valley, which is at the heat of the cider industry.
The bathroom products manufacturer Mira Showers has caught its competitors napping in the UK with the long-planned launch of a major redesign of its on-shelf communication and packaging identity, created by its UK based award-winning design agency BOS:. The launch forms a crucial part of Mira’s marketing strategy to maintain its market-leader position and has been in the planning for more than a year.
As part of its inaugural participation in the first Core77 Design Awards, promoted by one of the world’s most important and influential websites for graphic design, Casa Rex has been selected as a winner in the ‘Professional Notable’ category. This was for the packaging design developed for the new range of powder detergents, Skip Perfect Black/ Perfect White, for Unilever Argentina.
Aesop, the brand story telling agency which launched in May this year, has created a full brand identity and guidelines for one of the most ambitious marina transformations being undertaken in Europe—the refurbishment of Barcelona’s Marina Port Vell. The identity is being rolled out across stationery, merchandise, launch materials, uniforms, signage and a new website, and Aesop is working closely with the architects of the new marina to ensure that the brand identity is consistent within the environment there.