Landor Associates developed new identities for two Molson Coors’ ale brands in the UK—Caffrey’s Irish Ale and Worthington’s family of ales. Both of the brands are launching the new designs, which extend across primary & secondary packaging, glassware, font and visual identity system, in the country today, August 25.
Author: Popsop Staff
BEO* is Carlsberg first venture into soft drink innovations, giving consumers a real alternative to alcohol and soft drinks. Ergo defined the potential, identified the mindset and developed a new brand language for this emerging category. The independent brand identity consultancy worked with the Carlsberg team to give the brand a ‘delightfully refreshing’ personality that brings the product experience to life, and created the brand identity—natural, fresh, yet sophisticated.
Celebrating further expansion into UK supermarkets, Northern Ireland’s favourite craft baker, Genesis Crafty, has commissioned branding specialist Brandhouse and new media agency Matmi to develop a promotional game. The free-to-play social game, ‘Knead for Speed,’ helps to tell the Genesis Crafty story through social game play, and features the company’s six founding brothers in a stick men bake-off of epic proportions.
Creamy boxed chocolate assortment Dairy Box celebrates its 75th birthday this year with new packaging launched in time for Christmas. Bristol-based agency Epoch Design was tasked with engaging the shopper with a refreshed look and feel. Facing stiff competition from other premium, high street and retailer-own boxed chocolates, the brand needed to stand out in a busy market.