Jonathan Ford, Founding Creative Partner, Pearlfisher, is standing for a seat on the D&AD Executive Committee 2011.
Author: Popsop Staff
Nearly 40% of entrepreneurs are developing ‘knowledge-as-a-service’ businesses
Entrepreneurs are rapidly adopting sourcing as a method to jump-start their projects, according to a recent study by blur Group, the world’s largest Creative Services Exchange. blur Group surveyed 1,546 members of Innovatrs, an Innovation Exchange™ where corporations worldwide can discover, partner with or invest in innovative startups and entrepreneurs. The findings show that nearly 40% of entrepreneurs are developing ‘knowledge-as-service’ business models.
Mike Poole and Al Mackie will further bolster agency’s creative potential.
Integrated marketing agency, LIDA, has appointed Mike Poole and Al Mackie as head of copy and head of art respectively. Poole and Mackie join from Partners Andrews Aldridge (PAA), where they were the most creatively awarded team in the agency. Over the last year alone, Poole and Mackie received a clutch of DMA Gold Awards, a Campaign Big and an IPA Effectiveness Award. In addition to their awards haul, two of the team’s campaigns featured in Campaign’s Top Ten Direct and Digital in its 2010 Annual.
Leading design and innovation company Seymourpowell, in partnership with the Design & Technology Association and the James Dyson Foundation, have launched a campaign film featuring contributions from leading figures from across business and industry. The film promotes the importance of Design and Technology (D&T) education in Britain’s schools and universities, its contribution to successful business, and its fundamental role in supporting the UK Economy.
Retail design and branding agency M Worldwide has won a 6-way pitch to fully redesign and refurbish The Bath Visitor Information Centre. M Worldwide was asked to pitch following its very successful redevelopment of the Roman Baths main store which saw a 9% conversion rate increase of visitors to retail customers and a 12.8% increase in spend per visitor.