Award-winning brand identity and packaging design agency becomes: Brand on Shelf
Author: Popsop Staff
Anthem Worldwide, a Schawk (NYSE: SGK) Strategic Design Company, whose integrated global network provides innovative solutions to articulate, unify and manage brand impact to create compelling and consistent brand experiences, announced that it has named Rob Osler to the position of senior strategy director.
By Andrew Davison, a digital media and social marketing specialist at Ziggurat Brands, London
Augmented reality for those unaware is enhancing a real life view of something with additional, digitally generated input. Augmented reality in a passive form has been around for some time, with one of its first uses being to project the ‘first down’ lines on television broadcasts of American football. Recent advances in mobile internet technology have turned people’s smartphones into the gateway to this new reality and allowed users to have control over the enhancements. It is this development that has spawned a new wave of software and services.