This summer, Grolsch features the “Cool*Hotline”, sending refreshing sudsy aid to those that need it. The campaign, the “Cool*Season” has a motorized scooter with a refrigerated sidecar travelling the countryside in the Netherlands allowing callers to the hotline to trade other brands of beer for a chilled can from Grolsch.
Author: Popsop Staff
On June 5, 2010, during the Open Day an awards ceremony was held for the winners of Karim Rashid Inspiration competition. The latter was organised by ASUS in collaboration with British High School of Arts and Design. Five students of the Industrial Design course received three main prizes and two People’s Choice awards.