Panasonic Life Innovation Container took a leading role in a 6-days event ‘Jumbara 2011’ started on July 4 at the Limboto Campgrounds in Gorontalo and hosted by the Indonesian Red Cross Society. The Life Innovation Container provided by Panasonic is a demonstration of Panasonic’s innovative and comprehensive energy solutions in creating, storing and saving energy.
Author: Anna Sanina
On July 12, Doritos, a PepsiCo’s snack brand, launched a 2-months storytelling campaign Doritos Uncut for their Brazilian fans on Facebook. The campaign, developed by partner agencies LiveAD in Sao Paolo and Night Agency in New York, gives the idea of social sharing and storytelling through an innovative application that allows multiple friends to tell one story. The story is hoped to be brought to digital life by Doritos.
On June 7, Google announced its new experiment for YouTube called ‘Cosmic Panda’. Activating the Cosmic Panda with one click give users a new video-watching and playlist experience, extra page designs and editing tools to customise channels. Another feature: the ability to keep watching a video while moving between videos, playlists and channels only works in Google’s own Chrome browser.
Philips teamed up with Kvadrat Soft Cells and created a visual fantasy: luminous textile. The innovation gives architects, interior designers and lighting specialists an opportunity to expand their ideas spectrum with new possibilities of enhancing space with ambient light, texture and even dynamic content.