PepsiCo invited a celebrity chef Ferran Adria to help develop new methods and concepts for creative food innovation. The new initiative follows an existing successful relationship between the two parties which began in 2005 and involved Chef Adria’s advice on PepsiCo Spain’s Alvalle brand of chilled vegetable soups and Lay’s Artesanas 100% olive oil among others.

On June 16, Intel launched ‘The Escape,’ an immersive, interactive thriller which allows its YouTube audience to take part in the adventure. Combination of interactive game and social networking on Facebook are the key features of the unprecedented advertising film, which is a part of the Intel’s global ‘Visual Life’ campaign. This is the way Intel introduces the visual benefits of the 2nd Generation Core processors.