On June 16, Intel launched ‘The Escape,’ an immersive, interactive thriller which allows its YouTube audience to take part in the adventure. Combination of interactive game and social networking on Facebook are the key features of the unprecedented advertising film, which is a part of the Intel’s global ‘Visual Life’ campaign. This is the way Intel introduces the visual benefits of the 2nd Generation Core processors. 
Following the Intel’s earlier film, ‘The Chase,’ ‘The Escape’ turns a viewer into its hero, who is to assist the film’s femme fatale in her mission. Users are suggested to connect via Facebook to watch and play to help the female hero to escape from enemies and collect a mysterious envelope. During the game, the viewer’s interactive world is transformed by Intel’s 2nd Generation Core processors making it richer and brighter. For example, QR codes built into the creative allow them to see the pursuers through walls.
The other options include adding pictures of users Facebook friends in certain scenes and earn achievement badges to post to their Facebook profiles. It also contains hidden clues for viewers to unlock additional content as they play.
Discussing the video, Stephanie Gan, regional manager of advertising and digital programs for Intel Asia Pacific, said: «We wanted to connect with consumers in a personal, engaging and interactive way while demonstrating the visual capabilities of the 2nd Generation Intel Core processor family. While YouTube offered the perfect stage for creating this experience, it was important to make some of the interactions social with Facebook integration.»
«Just as Intel’s 2nd Generation Core processors transform your computing experience, this campaign will transform the way you look at the YouTube platform. You’ve never seen YouTube quite like this,» she continued.
‘The Escape’ was developed for Intel by Tribal DDB and DDB Hong Kong. The campaign’s strapline sounds like ‘Escape to a new world of visual possibilities.’ It will run regionally with media spend in India and Australia.