BMW’s MINI has rolled out three different projects—one in Moscow and two in London. Moscow now hosts an unusual MINI installation at the Bersenevskaya Embankment where the trendiest clubs and restaurants are located. Four real-scaled MINI models are suspended at 30 meters over the embankment as a symbol of freedom and creativeness.
Author: Anna Sanina
Blacklist’s Tendril has created a new spectacular brand film for the launch of the new edition of Nike’s CTR360 midfielder cleat, a boot designed for better ball control. The video will be displayed at Nike’s London flagship shop and stores across Europe. Recently, the company has also revealed an interactive video called Field created to celebrate its FuelBand.
Following the news about Nike+FuelStation just launched in London, we found out another FuelBand project created by Nike in collaboration with Dazed Digital magazine and Los Angeles-based music producer Nosaj Thing and FAIR, LA, the west-coast design and technology collective led by Julia Tsao. The partnership has resulted in the FIELD, a film that fuses technology, human movement and music.
A couple of months ago Telefónica Digital’s O2 released their TU Me application for Apple and Android handsets. Now the company is launching the first promo campaign for the app in social media. Users can watch a new animation video created by Jam and Studio AKA on a dedicated Facebook page. Jam has also developed a global social media strategy for the app.