Coca-Cola has teamed up with musician and producer will.i.am, who also collaborated with Intel for the Ultrabook Projet, as well as with Beats by Dr. Dre and New Era to launch EKOCYCLE™ a brand which will help make recycling behavior in communities more natural and understandable.
Author: Anna Sanina
Nike continues running its 78 exhibit launched on May 30, 2010 as part of the celebration of its birthday when Blue Ribbon Sports company became Nike Inc. Now it is available online. In 2010, Nike tapped London-based designer Paul Jenkins to curate the works of 78 famed international creatives who reimagined Nike shoes in different ways.
A few months after the announcement it’s developing e-sound for its cars, Audi has presented a new format of automotive retail, Audi City, which opened in London close to Piccadilly Circus. The store keeps in pace with time and technology and offers visitors the entire Audi model line-up digitally. This is how the brand allows consumers to view all its products in a compact space.