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Author: Anna Sanina

Coca-Cola Teams up with Spotify to Get Prepared to the Year of Music

Coca-Cola has announced a multifaceted partnership with Spotify music platform to provide fans with a new unprecedented music experience. It means that consumers will be given access to new music as well as communicate with other music fans and share their favorites with friends both online and offline.

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Posted on 04/19/201204/19/2012 News

Mercedes-Benz Unveiling Its Furniture Collection

Following its Fashion Week, Mercedes-Benz keeps pace with trends in other spheres as well. The automaker is launching a collection of furniture at the current Milan Furniture Fair running from April 18 to 22. The untypical for an auto producer project is collaboration between the Mercedes-Benz Style division and furniture manufacturer Formitalia.

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Posted on 04/19/201204/19/2012 News

BMW Is to Launch a Series of Supportive Events and Ads as Part of Its Team USA Sponsorship

BMW North America has announced it will soon roll out its largest-ever national retail and advertising campaign connected to its sponsorship of Team USA.

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Posted on 04/19/201208/06/2013 News

Google Rolls out Brand Activate Products

In an effort to make it easier for brands to promote their products online, Google has launched a range of support tools for marketers. The initiative called Brand Activate includes three new products: Active View, Active GRP and the company’s survey pilot.

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Posted on 04/19/201204/19/2012 Social Media

IKEA Rolling out a TV Integrated into Furniture

IKEA has announced the launch of the IKEA TV—a LED TV integrated into furniture. Named Uppleva, what means experience in Swedish, the device consists of a TV screen, a sound system with bass speakers, an internet connection and CD, DVD and Blu-ray players made by Chinese manufacturer TCL.

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Posted on 04/18/201204/18/2012 News

Western Union Offers Customers to ‘Thank a Thousand’

Western Union has launched a new campaign aimed to shift its brand image from the best communications company to that of a leader in global payment services.

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Posted on 04/18/201204/18/2012 News

MINI Exhibiting Its Colour One Installation by Scholten & Baijings

To mark the Salone del Mobile 2012, MINI has unveiled the installation Colour One for MINI by famous Dutch design duo Scholten & Baijings. The conceptual installation explores the design of a MINI One to the smallest details in order to view the automotive design from a new point.

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Posted on 04/18/201208/06/2013 News

McDonald’s Launching the Champions of Play Program for Kids

McDonald’s, the official restaurant of the Olympic Games, is celebrating 100-days-out from the Games with a roll out of its Champions of Play program announced in the beginning of 2012. Created for 6—14 years old kids, the program is aimed to provide them with more information on healthy nutrition in a fun way.

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Posted on 04/18/201204/18/2012 News

Mountain Dew Shows Fans ‘How to Dew’

Mountain Dew has launched a new music-inspired and youth targeting campaign aimed to show fans what it means to ‘dew’ somebody. The tagline of the campaign sounds like ‘This is How We DEW’, whatever it means.

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Posted on 04/17/201205/17/2012 News

LG Rolling out Its 3D World

LG’s CINEMA 3D Smart TV owners can now use all the privileges of 3-dimensial reality by using LG’s 3D World, a premium content service that available in nearly 70 countries.

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Posted on 04/17/201204/17/2012 News

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