Procter & Gamble has rolled out its biggest ever ‘Thank You, Mom’ campaign that aims to thank mothers of Olympians and would-be Olympians around the world. The mom-thanking campaigns were a part of P&G marketing strategy for several years. The new initiative will be the company’s biggest one ever.
Author: Anna Sanina
Pandora, one of the most popular personalized radio services has rolled out the ‘Inside the Music’ program, in partnership with Intel. The program offers users the opportunity to explore behind-the-scenes of the Pandora Music Genome Project providing them with all necessary information on their favorite music.
ASICS America has rolled out a website that will offer consumers to test its new products like never before. Entitled ‘Stop at Never,’ the website features a series of ten original videos, including athletes running on water, playing tennis upside down, and performing other activities in an unexpected way.