MTV Staying Alive Foundation has teamed up with amFAR, The Foundation for AIDS Research and fashion designer Kenneth Cole to launch a new double AIDS ribbon as part of MTV Come Together, a campaign that aims to fight with HIV and AIDS. The ribbon with a double loop symbolizes the coming together of individuals and the re-doubling of efforts in the fight against the disaster of our century.

New Balance and Dasani have teamed up to produce a shoe with a brand new sustainability concept. To unveil the shoe called newSKY, the brands rolled out a national program, which encourages increased recycling and features Dasani PlantBottle packaging and New Balance footwear with the headlines ‘Step Up and Recycle’ and ‘A bottle today.  A shoe tomorrow.  Recycle.’