As consumer perceptions of shape change, so must brands’ perspectives on form and aesthetics. New ideals, new concepts of structure and new innovations in materials are shifting consumer perceptions of the physical form; steering new directions for brands and culture as a whole.
Author: Darren Foley
We are in the grip of a making movement. A new generation of makers fuelled by digital know-how and technological advances have given a boost to manufacturing and business with online start-ups launching hourly. The opportunities for co-creation and interaction between the branding community and its consumers has also changed forever due to the advent of shared social media devices. The BBC is forecasting that our next revolution will be ‘home-made’ and whilst hi-tech has undoubtedly been the facilitator of this creativity, many of the ideas and innovations themselves are low-tech. And as the growing momentum of a new-low tech movement will testify, truly creative and low-tech ideas and innovations can showcase a very different—but just as radical—form of progress.