The article is written by Dave Timothy, Senior Account Director at strategic packaging and design consultancy Anthem Worldwide
Looking back at previous times of austerity, our lives and shopping habits seemed a lot simpler then. People used to save up for what they wanted and ‘make do and mend’ was a way of life, rather than a fashionable hobby. However, with so many years of boom before the bust, we have tasted the good life, and we liked it!
You are welcome to share your thoughts on this article written by Dave Timothy, Senior Account Director at strategic packaging and design consultancy Anthem Worldwide
With Royal Wedding mania in full swing last month, we saw the bandwagon well and truly jumped upon, with limited editions launched by many brands, some more surprising than others. Schweppes and Twinings with their Royal Warrant were bound to launch their Royal Wedding bottle and Commemorative blend respectively. More surprising were the Royal Wedding Oyster Card, LG’s Royal Wedding mobile handset and Nails Inc’s William and Kate nail polishes!