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Author: David Rogers

What do start-ups need to know about branding?

Even with a client list that includes major retailers and recognised brand leaders, Pure has always been quick to champion start-ups. David Rogers shares his advice for entrepreneurial individuals looking to bring their dreams to fruition.

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Posted on 09/24/201510/01/2015 MarketingOpinion

The end of the third person pronouns in branding

What can the famous ‘Reassuringly Expensive’ Stella Artois advertising campaign teach us about the way branding has changed and have we seen the end of the third person pronoun?’

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Posted on 05/12/2015 Opinion

Sweet opportunities for packaging designers

According to economists, banks and politicians, we are still in a recession, yet the confectionery segment shows continued growth. NPD has risen year on year since 2007, increasing a staggering 89% with a raft of new brands launched in 2013. 

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Posted on 01/02/2014 Opinion

Russian design—East meets West

What does a Western design agency working with Russian brands need to know? David Rogers, founder and Creative Director of brand & packaging design company Pure, looks at the emergence of packaging design in Russia that blends East with West.

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Posted on 11/27/201301/03/2014 Opinion

Own label baby care has grown up

David Rogers, founder and creative partner of brand & packaging agency Pure says that baby care is one of the sectors where own label has caught up requiring designers to think like marketers.

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Posted on 10/01/201310/02/2013 Opinion

How I chose to live our brand

Following purchase and a lengthy period of renovation, at the end of 2012 Pure moved into its new offices In Nottingham City Centre. David Rogers the founder and Creative Director of design agency Pure, explains how he created an office environment with a difference.

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Posted on 08/23/201308/23/2013 Opinion

Standing Out in the Mass Market Requires a ‘Personal Touch’

As David Rogers, owner and Creative Director of packaging and brand design agency Pure explains, there’s something of a packaging revolution occurring.

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Posted on 06/20/2013 Opinion

A Meaty Opportunity for Butchers

The horsemeat scandal may have proven crippling for some of the food industry’s best-known brands and high street names, but one sector to actually benefit from the uproar has been independent butchers.

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Posted on 03/25/201303/25/2013 Opinion

Trends in Packaging and Brand Strategy for 2013

With the dawn of each New Year, comes a new set of trends. Whether it is fashion, food, music, television or travel, 1 January tends to herald a new set of rules, and packaging design is certainly no exception.

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Posted on 01/04/201308/21/2013 Opinion

Making It Big on the International Design Stage

The article is written by David Rogers, owner of packaging and brand design consultancy We Are Pure

When it comes to business growth during tough economical times, there are certainly arguments both for and against. Whilst some are battening down the hatches and riding out the storm, others are throwing caution to the wind and pushing forward.

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Posted on 08/06/201208/06/2012 Opinion

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