On March 31, Glenrothes, a Scotch whisky brand from Skyy Spirits portfolio, has announced the names of its ‘Whisky Maker’ competition winners. According to the rules of the contest run previously by the whisky brand, 4 winners from different countries will travel to Scotland and spend a week in May as The Glenrothes Whisky Makers, meaning they will participate in the process of whisky production, and of course, be able to nose and taste the drink of different sorts and age.
Author: Inna Krivoruchko
McDonalds has launched a multiplatform marketing campaign in China entitled ‘ChickiLeaks’, adage.com reports. This initiative is held by the restoraunt chain in collaboration with Chinese video hosting service Tudou and is running on TV as well as the Internet at the campaign’s microsite and a variety of online videos posted at the mentioned video hosting hub.
Following its long-time commitment towards charity, YouTube in collaboration with Cannes Lions and Ralph present the joint project entitled ‘Good Work’ enabling the space for all those passionate about charity and serving for a good cause to have their say and grab attention of the sharks of advertising industry.
So, YouTube provides an opportunity and hosting for the inspirational videos designed to promote non-profit organizations. To learn more on the initiative, please visit youtube.com/goodwork.
Not so long ago we reported that Kraft was getting consumers to Tweet about its Macaroni and Cheese Product to get it to one of the top Twitter trends. So, three weeks later we have another unexpected news to report: the food giant shoots TV ads based on the user Tweets posted in course of the Mac & Jinx campaign.