Have you ever thought of using innovative ways of greeting colleagues, friends and family, except a traditional greeting card? Wrigley has the solution for those seeking to surprise the ones they love and respect by rolling out a new offer entitled ‘My Extra Gum’.
Author: Inna Krivoruchko
Yesterday, March 22, the planet celebrated World Water Day, and it was a great opportunity for the jeans brand Levi’s to remind consumers about its commitment to save water and engage them in a new online activity, which raises awareness about the vital drinking water issues. The new interactive WaterTank game, launched on Facebook, encourages users to ‘unlock’ clean water by taking up various challenges ranging from tweeting to answering related questions. The key element of the interactive project is Levi’s Water<Less jeans, a collection of denim made by using less water during the finishing process, which was launched in January 2011 and is helping to save millions of liters of water.
In today’s world, being ‘green’ and caring for the environment is a must for every apparel producer (let’s recall the efforts by the Sustainable Apparel Coalition, Levi’s WaterLess production lines). adidas Group is not lagging behind either: on March 22, the brand announced a new Environmental Strategy which represents a five-year plan to re-work the company’s approach to environmental management.
Propel is re-positioning itself as Propel Zero, adage.com reports. The Pepsi-owned mark that was previously part of Gatorade lineup targeting athletes, is now turning into a brand for successful, energetic and proactive people who are particular about their health. To learn more about the new face of Propel, please visit its website at www.propelzero.com.
Pepsi is celebrating up-and-coming artists by launching a new system that rates their popularity based on social media buzz around them. The iconic soda brand launched The Pepsi Music Index, a live ranking engine which analyses people’s real-time opinions on the performers and presents ‘the feedback’ in a clear ranking. The new system is very similar to the MTV Music Meter launched in mid-December 2010, which also builds a chart of the most popular emerging performers based on real-time discussions about them in the digital world.