Levi’s has launched a new digital campaign specifically targeting Chinese market and dedicated to its ‘After Dark’ collection well-suited for night out/party occasions. ‘We Rule the Night‘ is the title of the campaign developed by Hong Kong-based TBWA and its Tequila division, which is Levi’s agency-of-record in Hong Kong for the Chinese and Hong Kong markets. By launching it, the jeans retailer targets youth aged 18-24.
Author: Inna Krivoruchko
Schwarzkopf, beauty partner of the Eurovision Song Contest, presents a new project dedicated to 2011 Eurovision—European Style Contest. The UK version of the project is available at www.lookofmusic.co.uk. The brand encourages visitors to create new extravagant looks each corresponding to a specific musical trend using a variety of its hair care products and upload their photos for a chance to win the VIP tickets to the Eurovision Song Contest final in Düsseldorf on 14th of May 2011.
According to the idea of contest initiators, each musical trend and style has its look. Whether it is a glamorous pixie of the rock star or straight and neat haircut for those performing classical music, the hairdo is an important part of the on-stage image that contributes to the overall impression the performer makes upon the audience.
Avon announced the launch of Avon Connects—a social media website for women that allows them to interact with Avon representatives to get expert advice on the products. The new social media at www.avonconnects.co.uk serves for the purpose of helping women socialize, get support and advice from community members as well as enjoy other standard functions an average online community for women performs.