Virgin Atlantic is redesigning its basics, the legendary red uniform, with the help of fashion genius Vivienne Westwood. The acclaimed designer is creating a new look for the company’s uniform across all areas, retaining the airline’s visual style and integrating sustainability into the very heart of the project.
Category Archive: Design
Going against a basic principle of product design «form follows function», the American brewing giant Anheuser-Busch is experimenting with the packaging of its signature brand Budweiser for the sake of innovation. Starting May 6, the company will be rolling out nationwide a new format of cans—a bow tie-shaped aluminum can that echoes Budwiser’s bow tie logo. The new product does not substitute traditional cans and will be available in an 8-pack in the US only.
The Italian fashion house Versace is unveiling a new collection of luxury furniture pieces in its new promotion, rolling across multiple channels. Acclaimed LA-based artists and designers Nikolas and Simon Haas have created a range of lavish Versace Home pieces for those who adore the opulent merge of gold and leather. The brand’s creative partnership has been described on Facebook page and Versace’s website that feature photos from the capsule collection’s launch and hi-res images of the pieces.
Electrolux is unlocking design talents in children, from toddlers to tweens, with the new competition that rolls out on the brand’s Facebook page. The Design Playground contest invites parents from all countries excluding the USA, Italy and Russia to share their kids’ kitchenware concepts. The project doesn’t include cash prizes, still it helps bring the ideas of emerging talents to a professional level—the most impressive ideas will be turned into 3D sketches.