Working with two different agencies from its design roster, British retailer unveils visual overhaul for the two product ranges: ready to hit fresh soups (15 SKU) and baby care products, which have been rebranded under the new name Tesco Loves Baby.
Category Archive: Design
Google announces its new U.S. Doodle 4 Google competition for K-12 students. The company is inviting kids from all across the country to create their art pieces under the “My Best Day Ever…” theme. The winning doodle will get featured on the Google homepage for one day, and the young artist, who created it, will get a nice prize—a $30,000 college scholarship plus a $50,000 technology grant for his or her school.
To launch the new line of authentic Mexican-style snacks Tostitos Cantina, the U.S. office of Hornall Anderson has created vibrant package design emphasizing Tostitos as a party-centric brand. The two “t”s and the dot in the “i” on the pack of Tostitos Cantina resemble two people dipping into a bowl, reinforcing the social nature of the brand.
Electrolux is announcing a new theme for its annual design competition. In 2013, creative minds in design will be developing their futuristic and ground-breaking solutions under the theme of Inspired Urban Living, which has inspired many projects by other brands including BMW and Audi to name but a few. The winner of the competition, which is now in its 11th year, will walk away with 5,000 euros and a six-month paid internship.
After the holiday frenzy, silence is the one of most wanted things. Today, January 7, the Selfridges retail chain is launching the “No Noise” shopping experience, which will be running through the end of February. The idea behind the initiative is simple—to give shoppers an opportunity to choose the products in the comfortable stress-free environment, free of unwanted talk, messages, advertising and simple noises (for maximum effect, shoppers are asked to leave their shoes, phones and other hi-tech things that create noise ).