To launch the new line of authentic Mexican-style snacks Tostitos Cantina,  the U.S. office of Hornall Anderson has created vibrant package design emphasizing Tostitos as a party-centric brand. The two “t”s and the dot in the “i” on the pack of Tostitos Cantina resemble two people dipping into a bowl, reinforcing the social nature of the brand.

The new Cantina-style chips in a new packaging debuted in the U.S. during the Tostitos Fiesta Bowl on January 3, 2013.

Pic. New pack of Tostitos Cantina, Frito-Lay