Hiro Sake is a premium spirit, imported from Japan that will distinguish itself in the US market as a traditional Sake spirit with a contemporary style. Its central brand concept—the first premium Sake, imported from Japan to the US to demystify traditional Sake with a simple message and compelling story—needed to be expressed in a way that connects with the international spirits consumer.
Category Archive: Design
Brand and packaging design consultancy We Are Pure has secured a contract with Slavyanka, one of the biggest names in Russia’s confectionery sector. The consultancy won a three-way pitch to secure the deal, which will see the team reposition, rationalise and develop Slavyanka’s extensive product range. They will become the first agency outside of Russia to work alongside the confectionery giant.
tdg The Design Group, the brand communications and packaging design consultancy, has created a new packaging design for Tayto’s Rough Cuts range of crisps. Tayto ‘Rough Cuts’ are thick and chunky crinkle cut crisps with a unique V cut shape that has helped the brand secure the #3 spot in the crinkle cut segment. This will be the first brand refresh since 2004.