tdg The Design Group, the brand communications and packaging design consultancy, has created a new packaging design for Tayto’s Rough Cuts range of crisps. Tayto ‘Rough Cuts’ are thick and chunky crinkle cut crisps with a unique V cut shape that has helped the brand secure the #3 spot in the crinkle cut segment. This will be the first brand refresh since 2004.

The new contemporary look for ‘Rough Cuts’ has been designed to enhance the brand’s appeal to the key 16-35 male demographic. “The new design creates a distinctive visual identity for Tayto ‘Rough Cuts that captures the essence of the brand’s down to earth positioning,» said Creative Director Grant Marshall.

Tayto Rough Cuts will be appearing on shelves in Northern Ireland from mid May and will be available in four flavours; Chargrilled Steak, Sea Salt & Vinegar, Cheddar Cheese & Onion, Spicy Thai.

Boran Mopack are the designated printers for this launch.