International Design Consultancy P&W have designed a range of eco paper and cleaning products for Tesco’s US chain Fresh & Easy Neighborhood Market. The range consists of everyday paper products, such as paper towels, bath tissue and facial tissue, and household cleaners such as dish liquid, laundry detergent and cleaning sprays.
Category Archive: Design
Allied Bakeries’ brand Kingsmill is set to launch a new range of seeded loaves with designs created by 1HQ. Consumer analysis found that many mums want their family to eat seeded bread, but find it hard to choose a loaf with the texture they all like, especially as some kids don’t like bits. This has driven the creation of a new range of three loaves each with a different level of texture so they’re perfect for all the family.
Pearlfisher has designed this year’s Annual Review for ORBIS—a charity dedicated to ‘saving sight worldwide’ and eliminating avoidable blindness.The Annual Review promotes the work of the organisation and—alongside the website—is the key marketing communication for targeting new corporate sponsors and for profile raising with both professional and consumer donors.
London-based creative agency JKR, which for the second year round has been running the blog for branding & marketing industry people—Design Gazette—has recently published its second Anthology called “The Blue Lady’s New Look and Other Curiosities”. It rounds up all the core trends and observations previously appreared online on the blog and adds a lot more new thinking on top.
International Design Consultancy P&W has redesigned the packaging for Tesco’s health and beauty essentials range. The range, comprising of items such as shampoo, bath soak, shower wash is entry price point but needed to convey added value and quality. The design solution had to be unisex in some areas and have the potential to extend beyond heath and beauty.
The Swiss design agency allink.creative has created new packaging for the local ice-cream brand Fun Cornets. The decision to refresh overall look and feel of the brand was in line with the introduction of a new product recipe.
The old design that featured a typical 90’s look was extensively overhauled to meet more sophisticated expectations of today’s consumers in Switzerland.