Selfridges is rolling out a massive campaign, Hello Beautiful, that celebrates diversity of beauty and encourages people to share their definitions of beauty. The project that encompasses digital and outdoor promotions, in-store events and activities is called The Beauty Project, a 6-week curated program that will feature “talks, interactive debates and immersive beauty experiences.”
Category Archive: Advertising
Nokia is rolling out a color-centric campaign that is dedicated to a new milestone in the company’s history. On April 25, Microsoft has finally completed the acquisition of almost all Nokia Devices and Services business. To celebrate this, Nokia decided to pay tribute to part of its DNA—color—in a new communication effort, Not Like Everybody Else, which comes to be the first campaign after the Nokia business gets under the banner of Microsoft.