Gap is rolling out the holiday extension of its “Back to Blue” campaign launched earlier this fall. The Xmas push taglined “Make Love,” is all about returning to the things that matter most in our lives—genuine love, respect, compassion, admiration and caring. The new U.S. campaign, starring cultural icons and activists, encompasses prints and outdoor ads, direct mail, social and cinema ads as well as new digital content unveiled on a daily basis.
Category Archive: Advertising
Chevrolet is encouraging aspiring filmmakers to become one step closer to the Academy Awards. The auto giant is calling the international filmmaking community to create an advert that will be aired during the Oscars broadcast on March 2. Though it’s not a direct way to the nominations, it’s an excellent start for those who want to get their names heard in the filmmaking industry.
Diesel has recently rolled out a campaign to push Jogg Jeans, the product that fuses durability and style of denim with ultimate softness and comfort of jersey sweatpants. The lineup of the jeans modified with the soft fabrics touch to fit the active lifestyles was silently introduced back in 2011, but it’s the first time Diesel actually speaks loudly about this innovation.
The footwear brand Geox proved the ultimate water resistance of its shoes with Amphibiox technology with an unprecedented experiment. The manufacturer teamed up with Norwegian agency SMFB for a seven-day test that put Geox’s waterproof shoes under extreme conditions of non-stop raining. There were seven pairs of shoes and one brave man participating in the experience that was filmed in Barcelona’s urban settings.