Silently emotional and gently soulful—are the right words to describe Apple’s latest corporate image campaign «Intention,» created by TWBA\ Media Arts Lab.
Category Archive: Advertising
As the 60th Cannes Lions Festival of Creativity has entered its second day after the opening this Sunday, June 16th, the shortlists in five more categories (Creative Effectiveness, Media, Mobile, Outdoor, PR and Press) have been revealed today, following the announcement of the shortlisted finalists in the Direct, Innovation and Promo & Activation categories. The first winners are to be named tomorrow, on Tuesday, June 18th.
Heineken’s new effort, “Dropped,” aims to inspire men to become explorers, not just tourists. The beer brand is releasing a series of documentary-style “social experiments” that will see four guys dropped into challenging adventures, all to trigger their intrinsic survival mechanisms and motivate them to open new horizons.
Following the release of its new viral spot “Baby and Me,” in April, Evian has launched an app that lets consumers of any age create a very real picture of a «baby inside them». As users upload their photos, the app creates a portrait of an inner baby based on the most prominent features of the face and clothing.
Nike is launching a new campaign in England, encouraging the soccer fans to prioritize country before football clubs. The effort dubbed “Country First Club Second” is set to be rolling out across social-media platforms, coinciding with the launch of the new Nike England kit, which was unveiled earlier this week.
Building on the success of the Share a Coke campaign in Australia, Coca-Cola rolls out the name-based promotion in the UK and Ireland. The brand is inviting consumers to share some joy with their family and friends this summer by buying them Coca-Cola, Diet Coke and Coke Zero bottles, with their names on the label.
Oreo believes that sharing its creme-filled sandwich cookies might change the world for better. In the new lovely cartoonish campaign “Wonderfilled” by The Martin Agency, the best-selling U.S. cookie brand is wondering what would happen if one gave an Oreo to some most blood-thirsty creatures. It claimes that the cookie might reveal the bright side in them, inspiring these beasts to help others, not to kill them.