After collaborating with Campari on the brand’s annual calendar, Penelope Cruz decided that she definitely needed some coffee to re-energize, so the Hollywood A-lister agreed to star in a new Nespresso USA TV ad. The brand from the Nestlé portfolio launched the first TV campaign by Interpublic’s Martin Agency in the USA earlier this year, and it hopes that the new phase featuring one of the hottest female celebrities will help it stand out this season. Until recently, the brand has been focused on the markets located outside the USA—in 2006, the brand launched a gorgeous campaign starring George Clooney, a true US man, to promote the capsules in Europe. Now, Nespresso has hired a non-American female to appeal to US consumers.
Category Archive: Advertising
Campari officially cancels the end of the world. The brand, which last year launched an apocalyptic calendar fronted by Milla Jovovich, has released a new edition for the year of 2013, in which the life goes on with a new dose of passion. The 2013 Campari Calendar features one of the most gorgeous celebrities, Oscar winning actress Penelope Cruz, who pays tribute to the life’s vibe with her braveness and gorgeous looks in blood-red gowns.
Martini is launching a new advertising effort this season to celebrate its “Luck Is an Attitude” philosophy. The new spot by the Fred & Farid (Paris-Shanghai) agency was revealed on the brand’s YouTube page yesterday, November 14—the black-and-white 30-second clip stars Barbara Gonzalez alongside Yuri Buzzi, who enter an upscale party by stealth. Their names are not on the list, but they do want to be inside, so they just grab two boxes of Martini Sparkling Wine and carry them into the club, just like they are people who work there.
Starbucks is always among the first to tap into the Christmas frenzy. Annually, the coffee and tea brand introduces its holiday items with the bright and creative design, along with holiday activities, giveaways and apps. This year, the brand is keeping up to the tradition and launches its Starbucks Rekindle page, “Holiday Village,” in the USA, which offers tons of gifts to the local consumers.