To promote its new collection launched in collaboration with artist Yayoi Kusama, Louis Vuitton has teamed up with luxury shopping center Selfridges on London’s Oxford Street, which for the first time ever devoted all of its 24 windows to one brand.
Category Archive: Advertising
Audi highlights simplicity and a neat approach in designing cars. A new campaign, developed by BBH, celebrates the “uncluttered” style the brand has used in creating its A3 sedan and in an indirect way takes on rivals of the model. The new promotion, which is set to be launched in the UK next month, revolves around the idea of using minimum visual resources to reach maximum effect in performance.
Can the black colour be festive? Of course, if the celebration involves Guinness, the legendary dark beer. The iconic beer brand is getting ready for the one of the biggest dates in its history, Arthur’s Day (September 27), dedicated to the brand’s founder Arthur Guinness. The new global ad, which was created by Saatchi & Saatchi, shows a small village, which is preparing for the celebrations—people are painting everything black.
Diesel has launched a new campaign dedicated to Autumn/Winter 2012 collections for men and women. The promotion dubbed ‘Screen Tests’ has rolled out on the official website of the brand and features visuals, which at first glance are usual images, but if you take a closer look, some parts of the some picture are subtly moving. The page with the promotion is designed in style of a theatre hall, with the red curtain and projectors.
The CoverGirl brand has tapped another hilarious lady as its ambassadress, who will share her talent and inspiring female consumers with her beauty and charm. Last week, rock star P!nk joined the brand’s family, and now the cosmetics label welcomes a new face, Janelle Monáe, who is on “a unique mission to encourage women to use all their artistic powers to play, change, and transform,” says the press release.
While Stella Artois is focusing on pouring rituals, the Nutella chocolate & hazel spread is tapping into the morning rituals with the new ‘Sunrise’ advert, developed by creative agency BMF. The new spot, which aired in Australia on August 12, is the first commercial of Ferrero’s in eight years across the country.
Gap’s new global marketing campaign for this fall, Shine developed in partnership with Ogilvy, gains momentum. Gap rolls out its new fall collection called ‘Icon Redefined’ in a series of short films featuring different musicians and dancers who wear Gap’s iconic garments but with a modern twist and in rich color palette.
Walgreens, the iconic pharmacy chain and its Texas-based ad agency the Austin offer people to celebrate together with the company its 111-year-history of innovation. In June, the company announced a merger with another giant, Alliance Boots, the companies are looking for a full merger within three years. Meanwhile, Walgreens addresses its own history.