How I chose to live our brand

Following purchase and a lengthy period of renovation, at the end of 2012 Pure moved into its new offices In Nottingham City Centre. David Rogers the founder and Creative Director of design agency Pure, explains how he created an office environment with a difference.

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The value of colour psychology in brand building

I often find myself having to persuade people, especially in B2B, of the value that great design can add to a brand. It is a personal goal of mine to demonstrate to those that see design as a commodity that we do have a serious role to play.

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What Colors Do You Eat?

White breads, white rice, white sugars are all out with the stigma that white is bad for your health. So what colors are in? Green has been a long-standing color of healthy eating, but now, more than ever; it is about eating a variety of foods that make up the color wheel. Packaged foods and beverages are taking notice and using this to their advantage when designing their packages.

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Why the sun is setting on QR codes

Ah, the good old QR code. The subject of Quick Response codes comes up rather a lot in the agency world. When a shiny piece of offline creative is being lovingly crafted, the ‘digital guys’ are often asked whether or not we should include one.

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The empty roar of the Cannes Lion and an ad industry in distress

Usually, the popping of champagne bottles marks the end of the world cup of advertising—the Cannes Lions International Festival of Creativity—where this year more than 35,765 entries from 92 countries competed to bring home one of the much-coveted Lion trophies. But perhaps it should have been sirens that signaled the end of this year’s commercial power struggle—a signal of distress.

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Make me beautiful: democratisation of cosmetic treatment set to stay fair

A couple of things collided last week that started me noodling: a Met Office warning, and the eventual winner of The Apprentice. First came the news that the UK was experiencing a heatwave. For those of you in sunnier climes, hitting 32 degrees for a couple of days running might not seem a big deal, but here, it’s worthy of a level 3 warning.

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Adapting package design to shopper gender: nonsense or necessity

Some time ago, an interview with Marti Barletta, the so-called godmother of women marketing, got our attention. In that interview she stated that 90% of FMCG products and 80% of all other goods in the United States were bought by women. For marketeers, this fact makes women a specific target group.

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When marketing regulations loom, are memorable icons the answer to establishing your brand?

As censorship of tobacco branding becomes increasingly strict, it raises the question whether alcohol is next on the hit list? Many emerging markets are already restricted in the way they advertise alcohol, and this looks set to continue.

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So you want to be a lifestyle brand?

We believe that the next generation of lifestyle brands will come from a much wider arena than simply individuals whose lives and products we covet.

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The forgotten art of showkeeping

A couple of weeks ago Elmwood held its first Hoo-ha! It’s our new members-only event where FMCG brands and retailers get together to creatively come up with their next big innovative ideas, using design. Custom-designed to poke, stoke and provoke, we took 35 top-notch FMCG and retail clients, as well as entrepreneurial guest speakers and global Elmwood people, on a 48-hour ride of non-stop stimulation and freewheeling observation.

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Category Archive: Opinion

How I chose to live our brand

The value of colour psychology in brand building

What Colors Do You Eat?

Why the sun is setting on QR codes

The empty roar of the Cannes Lion and an ad industry in distress

Make me beautiful: democratisation of cosmetic treatment set to stay fair

Adapting package design to shopper gender: nonsense or necessity

When marketing regulations loom, are memorable icons the answer to establishing your brand?

So you want to be a lifestyle brand?

The forgotten art of showkeeping