The article is written by Mano Manoharan, Business Consultant to the creative sector, London
The 2012 London Olympics finally over, but the games are not quite finished.
As the Olympic flame went out a new race began. Well more of a scramble really.
Category Archive: Opinion
The article is written by Gaston van de Laar, Client Services Director at CARTILS
At CARTILS we have gained experience creating brands and brand designs. Over the years, we have observed that the most difficult part of our job is to truly create unique brand personalities: design that embraces their very own DNA and endure a life time.
The article is written by Sherwood MacVeigh, Director, Senior Brand Strategist at Hyperquake, USA
Dating sites like Match.com and eHarmony use personality traits to identify potential matches between members that may turn into long-lasting romantic relationships. Similarly, consumer goods companies can use personality traits to identify potential matches between brands and targeted consumers that may turn into long-lasting purchasing relationships.
The article is written by Greg Taylor, Director of Brand Provocation at Elmwood, London
The Monday morning after the Olympics drew to a spectacular close, London felt a little blue. We’d all been feasting on sport for a fortnight and had the wholesome equivalent of a hangover. Talk is now turning to performance and legacy. You can cut the medals tables in different ways – weighting by GDP, population or team size so different nations come out on top—but however you look at it, women were the real winners in 2012.
The article is written by Ted Mininni, President of Design Force, Inc., USA
There’s so much talk about sustainability when it comes to packaging. How can we minimize the amount of packaging we use? How can we make more of it recyclable? How can we source more materials from natural, renewable resources? How can we get away from petroleum-based packaging?
The article was first published on SCG London’s site on August 14th, 2012
I was in Moscow for a few days two weeks ago, and with Olympic fervour reaching unprecedented heights back here at home, I managed to spend two or three hours one night in a bar near my hotel, catching up on some of the action.
The article is written by David Rogers, owner of packaging and brand design consultancy We Are Pure
When it comes to business growth during tough economical times, there are certainly arguments both for and against. Whilst some are battening down the hatches and riding out the storm, others are throwing caution to the wind and pushing forward.
The article is written by Steve Gibbons, Managing Director of Dew Gibbons, London
I don’t usually pick fights with shop assistants but on this particular occasion I had to. I was in the world’s best known toy shop—FAO Schwarz, New York—and the idea that Monopoly wasn’t a British innovation was preposterous to me, so I told him so.