Citroën is offering auto fans an opportunity to experience the ride in a fun and entertaining way. The brand puts drivers behind the wheel of its C4 model in the digital movie and offers them to choose how the plot will develop. The online-project entitled ‘Positive Power’ is more like an action movie, an “interactive voyage of mystery, suspense and excitement,” where you are the protagonist.
Category Archive: Social Media
The Nike brand, which is well-known for producing high-quality professional sport gear and apparel for everyday athletes, has presented two adverts celebrating free moves. The two videos are dedicated to people whose motto is ‘Life is motion,’ and they never miss an opportunity to prove it. The videos, masterminded by Nike’s long-standing partner Wieden+Kennedy Portland agency, features dozens of people, who are demonstrating their very best moves in multiple sport disciplines or everyday life.
Inspired by the notorious WikiLeaks project, Kia launched its own non-serious media website, “dedicated to bringing important news and information” about the upcoming all-new redesigned and re-engineered Kia Picanto. The auto brand encourages anonymous independent sources to reveal some censored facts which have been kept under wraps. The PicantoLeaks online designation provides all kinds of information for those who want to learn more about the new model and are not afraid to know the truth.
On February 01, Umbro announced the launch of Umbro 1350 — a new global campaign to support the range of its off-pitch sports apparel. According to the blog of the football apparel manufacturer, this «collection…is inspired by the iconic ‘taping’ that featured on some classic kits in the 1970s» and represents a range of ‘Diamond icons’ to be worn both during the footbal game and off-the-pitch life.
The campaign was developed by Manchester-based Love Creative agency.
Coca-Cola India and NDTV, India’s largest news and infotainment network, in association with their NGO partners, UN-HABITAT, Charities Aid Foundation (CAF) and Sulabh International, embarked upon a unique initiative ‘Support My School.’ The campaign, started January 24, aims to develop healthy, active and happy schools in rural and semi-urban towns of India by improving basic amenities in educational institution of this kind and subsequently generate monetary resources for over 100 schools across the country.
Diet Coke and Heidi Klum joined forces on to raise awareness and funds for women’s heart health education and research. February is American Heart Month, and for the fourth consecutive year, Diet Coke is partnering with the National Heart, Lung, and Blood Institute to support ‘The Heart Truth®’ campaign (read more about the brand’s involvement in the movement in 2009 and 2010).