The Nike brand, which is well-known for producing high-quality professional sport gear and apparel for everyday athletes, has presented two adverts celebrating free moves. The two videos are dedicated to people whose motto is ‘Life is motion,’ and they never miss an opportunity to prove it. The videos, masterminded by Nike’s long-standing partner Wieden+Kennedy Portland agency, features dozens of people, who are demonstrating their very best moves in multiple sport disciplines or everyday life.

The ads promote running and training shoes from the Nike Free Run+ collection for male and female consumers, who prefer to train free and get more from their runs. The sportswear manufacturer has released two versions of the adverts—63-second ‘Nike Throwdown’ and 32-second ‘Nike Women Throwdown Anthem’ on one of its YouTube channels, and it also posted the abridged, 31-second version of the first clip to its website nikerunning.nike.com.

The creators of the clips employed a winning technique—they turned a showcase of sport moves into a marathon, in which the one person is giving an invisible baton (or just some mind impulse) to another. They are like challenging others with their perfect execution. In a fun and engaging way, the spots pay tribute to both professional and amateur athletes ranging from marathon runners, a power-lifter and basketball players to a little girl performing a cartwheel, a guy jumping on a big ball in the gym and a young man in a wheelchair doing something like skateboarding. The recent marathon-themed Nike’s projects include ‘Ekiden‘ and ‘Take control.’

The page, where the shorter version of the ‘Throwdown’ clip can be found, also promotes the Nike+ GPS App for iPhone, engineered to operate seamlessly between GPS and an accelerometer. The new product for those who love running was released last September.