What does it take to create a stunning, award-winning movie today? For this, you need to assemble a perfect cast and hire a celebrated director (it goes without saying that money and talanted production is included as well). How to make a stunning, really engaging promotional video these days? Do the same. One of the biggest sport gear and apparel brands, Nike, teamed up with celebrity athlete Kobe Bryant, a rooster of movie stars including Kanye West, Bruce Willis, Danny Trejo, and Robert Rodriguez to shoot a film titled ‘The Black Mamba’ to support the launch of several new additions dedicated to Kobe.
Category Archive: Social Media
If you can’t push your principles forward in the society where you created them, go and set up a new community to promote them. Diesel presents the follow-up of its ‘Be Stupid’ movement, which totally supports the above-stated motto, by launching ‘Diesel Island’ campaign on its website and in prints. This is a story of young adults, who are bored of keeping to the principles of the world, where common sense rules. They landed on an island (bought, not obtained by war) to “start a nation from scratch, to take what is great from the countries we know and ditch what is bad, to re-write the laws, and to right social wrongs.” Quite an ambitious goal, isn’t it?
What happens when the Internet giant like Google gets its hands over art—real works of art by the painters of different epochs and countries? It’s not until today that the answer became obvious: today Google Inc. announced in its blog it is launching a new project at www.googleartproject.com—the name that speaks for itself.
Pepsi announced the program details of the 2011 Pepsi Refresh Project, a crowd-sourcing movement that supports bold, fun creative ideas that have the power to move communities forward. In 2010, the Pepsi Refresh Project, an award-winning program, directed millions of dollars to fund over 1,000 great ideas across the country, and now it wants to fund twice as many great ideas.
Changing diapers is a heroic deed in the eyes of a baby, and Pampers ‘Gifts to Grow’ program is teaming up with celebrity mom Bethenny Frankel to celebrate this and all the other wonderful things parents do each day for their babies and families that make them real, unsung heroes. Recognizing parents for all their hard work and dedication to their family, Pampers is unveiling a new year of gifts, incentives and rewards from their ‘Gifts to Grow’ catalog that families can earn by purchasing Pampers branded products.
Yesterday, January 30, IKEA named Kyria Henry the grand prize winner of its ‘Life Improvement Sabbatical Contest.’ After a month-long, online public vote, Ms. Henry has won a year-long sabbatical (worth $100,000) to improve the lives of others through her ‘paws4vets’ program, and over the next year, will share her experience online at www.thelifeimprovementproject.com. Additionally, IKEA is donating $46,844 to Save the Children’s U.S. Programs, $1 for every vote cast in the contest.
On January 27, Google presented ‘Life in a Day’ documentary at the Sundance Film Festival. This crowd-sourced featured film by Kevin Macdonald was created from over 450,000 hours of footage, sent by 80,000 users from 192 countries. People from all around the globe were invited by YouTube to record their daily routines on July 24, 2010, to create “an emotional journey.”