Changing diapers is a heroic deed in the eyes of a baby, and Pampers ‘Gifts to Grow’ program is teaming up with celebrity mom Bethenny Frankel to celebrate this and all the other wonderful things parents do each day for their babies and families that make them real, unsung heroes. Recognizing parents for all their hard work and dedication to their family, Pampers is unveiling a new year of gifts, incentives and rewards from their ‘Gifts to Grow’ catalog that families can earn by purchasing Pampers branded products.

“Pampers was the very first diaper Bryn wore and certainly is still a big part of our everyday lives,” commented Frankel. “The Gifts to Grow program lets our family earn points every time we buy Pampers. We love knowing that we’re not only getting a trusted product, but that we are being rewarded for items like diapers and wipes which we’re going to buy anyway. It’s a win-win!”

Pampers ‘Gifts to Grow’ is an incentive program that allows parents and caretakers to accrue points for their purchases and redeem them for different items—from additional baby care products, to educational toys, books, charity donations and more. The program also shares unique coupon and sampling opportunities with its members.

To kick off a new year of ‘Gifts to Grow’ and celebrate parents everywhere, Pampers and Frankel launched a Facebook contest and other activities to award parents for all they do each and every day—from being a Kitchen Commander or Star Photographer to tackling Meal Time and Potty Training. Parents can now also visit the Pampers Facebook page to nominate a friend, family member or even themselves to be recognized as a real ‘Unsung Hero’ by sharing various awards via the Facebook platform.