As part of the ‘Dream The Impossible’ documentary series, Honda debuted its eighth short-film documentary, ‘The Undying Dream,’ at the Sundance Film Festival. Directed by Ondi Timoner, the only filmmaker to twice win the Grand Jury Prize at the Sundance Film Festival, with producers @radical.media, the film brings to life a Honda corporate principle—the challenging spirit.
Category Archive: Social Media
On January 21, HP launched a crowd-sourced live event and video series ‘HP ePrint Live’ hosted by comedian Rob Riggle that was broadcast live on the web. The brand put viewers in control by allowing them to send ideas for skits via HP ePrint technology—they can simply email submissions for the cast to turn into a performance.
It’s a usual thing when one brand is coming out against another one. But are traditional trends good for Diesel? Of course, not. The brand, which is well-known for its weird and defiant campaigns (the latest one, Fresh & Bright Super Heroes is a vivid example) and unexpected collaborations, teamed up with adidas Originals to present a limited edition collection of footwear, which was launched on January 20.
Nike teamed up with Wieden+Kennedy to develop (and launch) another project, which unites people and helps promote the idea of urban running across the planet. On January 4, the brand kicked off an Ekiden relay race (ancient Japanese sport), which is designed to engage as many runners as possible within two months (the initiative closes up on February 28).
For the second year in a row, Folgers® is teaming up with Grammy® nominated songwriter and former American Idol® judge, Kara DioGuardi for the 2011 Folgers Jingle Contest. Folgers invites Americans to put their spin on the iconic ‘The Best Part of Wakin’ Up™’ jingle for a chance to win $25,000, a mentoring session with Kara and the chance to appear in a future Folgers Coffee commercial. Last year’s grand prize winner, The Ethan Thompson Band from Missoula, MT, was chosen from among nearly a thousand entries submitted online for the inaugural contest.
Frito-Lay North America’s Lay’s and Doritos launched a Black History Month Art Contest that asks consumers to submit an original piece of art online for a chance to win $5,000 and a gallery showing in their local community. The overall winner of the creative competition will be chosen in part by consumer voting.
Sony goes on impressing public with bold and creative initiatives, focused on the same theme ‘Make.Believe,’ which also serves as the brand’s slogan. The brand teamed up with the Paris-based agency RAPP to develop a new project, which was designed to highlight the possibilities of the compact digital Sony Cyber-shot DSC-HX5V camera. The creative team launched a project entitled ‘Panoramic Story’ to feature bright and stunning stills in a new engaging way.