Nike loves innovation, both in technology and design fields, and is always here to engage its fans in creating something completely fresh. The brand, which has been allowing its consumers to customize their sportswear for quite a long time within its NikeID project, is about to continue to the new level by launching the iDNation, which is described as “a community for creative individuals to get inspired, customize, and make some fans.”
Category Archive: Social Media
Electrolux is announcing a new round of its annual global competition, which is created to find and support the emerging talents in the area of the home appliances design. Electrolux Design Lab 2011 is encouraging industrial design students and recent graduates in this area to submit their works for a chance to a six-month paid internship plus prize money and have their developments on the avant garde of the global technical progress. This year, the contestants that have not started working in the field are asked to present solutions revolving around the ‘intelligent mobility’ theme and reflecting the company’s commitment to ecological technologies coupled with perfect design.
Audi fans can now take a trip down memory lane through the brand’s 100-year history with the new heritage section on its www.audi.co.uk website. Visitors to the site can take in the sights of iconic Audi cars, observe Vorsprung durch Technik in action, re-live the thrills and spills of the brand’s motorsport record, and explore how four companies became one.
On January 6, Apple® opened the Mac® App Store℠ with more than 1,000 free and paid apps. The Mac App Store brings the revolutionary App Store experience to the Mac, so you can find great new apps, buy them using your iTunes® account, download and install them in just one step. The Mac App Store is available for Snow Leopard® users through Software Update as part of Mac OS® X v10.6.6.
The winter season is associated with festive spirit, holidays and presents, but sometimes during frosty days we share much more unpleasant things like cold and flu, too. Kleenex wanted to address the problem of spreading infection and support those who are a little under the weather by releasing free miniature Kleenex soft facial tissue boxes called Share Packages. In the Softness Worth Sharing section on its website, the brand encourages to send these nice little boxes with tissues friends just like we send them cards or urls with good info.
Nike, which is well-known for its commitment to sustainable product design and charitable projects revolving around sports, launched a new website titled Nike Better World featuring short description of the brand’s projects benefiting ecology or society. The new online destination is developed by the on the Weiden+Kennedy team using the HTML5 technology (employed by Google and Arcade Fire’s Wilderness Downtown video). Nike invites visitors to embark on an informative visual trip ‘down the hole’ and take a closer look at the good projects by the brand.