Nike, which is well-known for its commitment to sustainable product design and charitable projects revolving around sports, launched a new website titled Nike Better World featuring short description of the brand’s projects benefiting ecology or society. The new online destination is developed by the on the Weiden+Kennedy team using the HTML5 technology (employed by Google and Arcade Fire’s Wilderness Downtown video). Nike invites visitors to embark on an informative visual trip ‘down the hole’ and take a closer look at the good projects by the brand.

The new website features short stories about the Nike’s most significant initiatives and technologies developed to address environmental issues and battle a range of social problems. The content in the new hub features information about the brand’s efforts innovative including Free TR Fit shoes (made from environmentally preferred rubber, water-based cementing and recycled polyester), the N7 Collection, Homeless World Cup, Nike Considered Design, Lace Up Save Lives (the global anti-AIDS program) and many more. The guests can follow the links below the short descriptions to continue reading about the projects on the major www.nike.com website or other hubs in the brand’s chain of virtual platforms.

On the top of the website, the brand encourages visitors to take active steps towards a ‘Better World’ by being brave and open to life-changing innovations and projects which improve societies across the world. Nike invites to scroll down 14,041 pixels, and in the end sign up for updates to be posted on the website soon.