This summer, Cadbury, the official sponsor of the upcoming London Olympic and Paralympic Games 2012, announced a massive campaign entitled ‘Spots v Stripes’ for the UK to promote its involvements into the international sports event. Back then, the company launched a website dedicated to the promotion and announced that it would kick off both online and offline activities. As part of the national movement, the brand released 100 GPS-activated balls in the UK and encouraged participants of the campaign to help the balls travel across the country.

Adopting the idea employed by another player on the auto market, Honda Jazz, MINI Canada offers its fans to stuff all of their friends into just one vehicle. The brand is encouraging Facebook users to gather all their online buddies and see how many of them can fit into MINI Countryman model. The more people you manage to invite to get into the car, the higher is the chance of winning the vehicle.

Domino’s Pizza, one of the biggest US pizza brands, being determined to change their customer’s attitude to the ingredients used in course of pizza production, launched its latest marketing campaign dubbed ‘Behind the Pizza’. Several videos showed how the target group, taken to Wisconsin countryside, sitting in a room and sharing their perception of ingredients of Domino’s Pizza (generally, American’s don’t believe food products are made of natural ingredients)… Suddenly the room rigs up to reveal the Wisconsin farm where the fresh ingredients are harvested. The camera capture’s astonished customers who are really impressed with the brand’s efforts to deliver fresh and natural products. 

Sony is encouraging Facebook users to participate in the company’s latest competition entitled ‘Profile Hero’ for a chance to win Sony NEX-5 camera or be awarded with the grand prize, a hilarious holiday of a lifetime in Rome. The participants are invited to share the most inspiring stills featuring the best moments of their lives by submitting their photos to five different categories.

Usually hitchhikers are not very picky about cars of what brands to travel by. Stefan Gbureck, Berlin-based emerging street photographer, performance artist and an ex-Hugo Boss-model, is different. Ten days ago, on November 30, the creative mind launched adventurous expedition ‘Tramp a Benz’ by going on a road trip to the south with Mercedes-Benz exclusively. He has also started his travelling photo blog for everyone interested to follow his unprecedented journey from German capital to where the destiny will take him.