This summer, Cadbury, the official sponsor of the upcoming London Olympic and Paralympic Games 2012, announced a massive campaign entitled ‘Spots v Stripes’ for the UK to promote its involvements into the international sports event. Back then, the company launched a website dedicated to the promotion and announced that it would kick off both online and offline activities. As part of the national movement, the brand released 100 GPS-activated balls in the UK and encouraged participants of the campaign to help the balls travel across the country.
They produced 50 stripped and 50 spotty balls to launch the “new play experiment,” which was all about sharing—passing the item from one person to another. Back in summer, the whole nations (or, more precisely, the participating residents of the country) were divided into two camps, Spots and Stripes, to compete against each other in a range of competitions the brand is arranging online and outdoors. This time, the members of the teams were encouraged to look for balls in their cities and towns (all of the items could be tracked down with the help of the Google Map on the website) and take pictures of themselves holding it and upload to the website. There were two ways to continue a ball’s journey—either to pass it as many people as possible or sent it off the furthest away.
Cadbury wanted to see which of the ball will travel the longer distance across the country within the set time. Those who hold this winning ball in their hands and submitted a photo as the evidence of it could win as much as £5,000. Since the lilac balls were equipped with GPS, there could be no cheating. The national tour, started on December 7, was over yesterday, December 13, and now Cadbury is happy to announce that the winner of this most large-scaled game of catch ever is a spotted ball #25, which was caught 920 times and travelled 99 miles. The person who will be awarded is yet to be named.
To play other Sport and Stripes games, go to the project’s website or Spots v Stripes Facebook page and join in the movement.