Canon USA invites consumers to relive an unforgettable moment with the launch of the ‘Your Second Shot’ advertising campaign. With an emphasis on the importance of great photography, the new Your Second Shot campaign showcases the image-quality value of the Company’s HS SYSTEM, a technology used to sharpen image clarity under poor-lighting conditions.

New Balance, an American sports footwear manufacturer, teamed up with Counterkicks, the web-resource showcasing the news of footwear, to run a design contest aimed at finding the most innovative idea for an iconic and lightweight New Balance Sprint Spike shoes. Every pitch was evaluated by the panel of judges based on the following criteria: inspiration and story, innovation, and execution. This criterias were used by the judges (professionals from New Balance design team including Brett Golliff, JF Fullum, Kyle Strek) based on the criterias of evaluation for professional projects they normally use at work.

Dior has presented John Cameron Mitchell-directed short-film entitled ‘Lady Grey London’, the fourth and the last installment of the colour saga, which takes the viewers across the globe. The creators of the video decided to dedicate it to the grey colour because it crowns the traditional weather palette of the capital and is considered to be one of the emblematic colours of the fashion brand. Just as it is with the previous videos, the key character of the story is played by award-winning French actress Marion Cotillard.

Last week Google unveiled a new tool dubbed Google Earth Engine that serves as part of Google Earth Project. This tool is designed by the Internet giant in collaboration with NASA in order to track environmental changes on the basis of a huge amount of satellite imagery and data recorded in the past versus the latest data received. The project was unveiled during the climate talks in Cancun on December 02.

The Doritos brand and Microsoft today unveiled the much-anticipated, fully playable Xbox LIVE® Arcade game versions for the Xbox 360® video game and entertainment system from Microsoft of ‘Avatar Crash Course’ created by Jill Robertson of Raleigh, N.C., and ‘Harm’s Way’ created by Justin Carpenter of Ogden, Utah—the two finalists in the Doritos ‘Unlock Xbox’ challenge.

December is all about getting ready for Christmas and sharing gifts with the ones you love. While giving presents to each other is something men can do quite easily, sharing deep emotions is usually a much tougher thing. Taking this theme as the key one for its new marketing push, Johnnie Walker collaborated with the BBH NY agency to release a tongue-in-cheek spots exploring this purely male characteristic. “Say it without saying it,” encourages the tagline of the smart holiday campaign, which is rolling out on the brand’s website.

Pampers®, the diaper brand committed to making a difference for every Latino parent and baby, right from the start, announced the start of a robust campaign focused on the belief that every baby is a little miracle and should be celebrated, supported and protected.  The campaign provides new resources and support for Latina moms and their babies in their communities, celebrating the joy every little baby brings into the world.

This festive season, Nivea is bringing loving hearts together by offering them a unique opportunity to come to New York’ Times Square and kiss on a special Kiss Platform that “will feature memorable moments to entertain the crowd” on New Year’s Eve. To get this opportunity, US couples are invited to participate in the brand’s contest, dubbed ‘Kiss the One You Love’ on Facebook, which was kicked off on December 1.