Sometimes to deliver the message it’s more effective say something once and then become silent than keep on chatting and tweeting about it all the time. The celebrities including Lady Gaga, Justin Timberlake, Usher, Jennifer Hudson, Kim and Khloe Kardashian, Elijah Wood, Serena Williams and many more decided to sign off their social media accounts on December 1, World AIDS Day, to support a new campaign called Digital Life Sacrifice on behalf of Alicia Keys’s charity, Keep a Child Alive. They will get back online when the organization raises $1 million.
Category Archive: Social Media
Nike is sure that destruction underlies creation. The iconic sportswear brand has launched a new movement “Destroy To Create” to pay tribute to people who break the old to build the new. The campaign’s seems a bit gritty, still it conveys good messages and features people who managed to introduce their unprecedented visions, somewhat contradicting to previously adopted principles, to the world—and be heard.
Since opening its first store in 1958, the global retailer IKEA has been continuously exploring the theme of interior design, both appealing and affordable. It has established itself as a leader in delivering smart solutions for middle class consumers who want their homes to be comfortable and even somewhat glamour, but have to stay within the limits of their salaries. This time, IKEA has teamed up with the Babelgum online television platform to launch the Inside Design: the Reality of Living with Style project, which saw four New York City designers competing to develop a room design on a $5,000 budget.
Bombay Sapphire is encouraging its fans to boost their imagination ahead of the winter holidays and later have their most unconventional ideas projected to the world. The iconic alcohol drink is inviting Facebook users to tap into the competition by submitting their unique concept on the dedicated tab, launched on the official FB hub of the brand.
LG Portugal continues the hilarious award-winning project dubbed “Good Things Happen,” which was launched this spring. This is not a traditional advertising campaign focused on selling goods, it’s rather an attempt to evoke strong positive feelings and make people “think differently” and take new decisions, following their intuition and soul, not just cold calculus. The two previous films, “Moments” by Nuno Rocha, and “Something Good” by Rui Vieira—released in May and September correspondingly,—are now followed by a new meditative visual story “Orion House.”
“The Hangover,” a comedy hit of summer 2009, inspired Nokia and the creative team from agency JWT, Manila, to develop a nice campaign dubbed “Gener8” supporting the launch of the Nokia N8 phone in the Philippines. They introduced a new invented character Pier Roxas, who found himself in a Southeast Asian city, remembering nothing about the previous eight days of his life. Consumers were invited to reconstitute the chain of events using a bunch of clues.
Coca-Cola Ireland are delighted to announce the launch of their Christmas digital activity drawing on the wonderful heritage of Coca-Cola’s association with Christmas. The campaign consists of a website, iPhone Application, Facebook application and online advertising including a high profile Homepage Take Over on MSN.ie. Online advertising specials will also be present on Entertainment.ie, eBay and Independent.ie during November and December. The campaign creative features the iconic Coke Santa and Coke Trucks set inside a snowglobe scene.
IBM, Verizon, Levi’s and Mattel teamed up with the USC Annenberg School for Communication & Journalism to support a series of projects and initiatives focused on both real-world applications and a societal impact. Students of the school supervised by teaching staff will work together under the roof of the recently-founded Annenberg Innovation Lab, which projects are sponsored by the brands.