To encourage families to «Share the Table» more often, Barilla and Mario Batali have teamed up with 10 notable celebrities to create the limited edition Celebrity Pasta Lovers’ Cookbook. Available for download at www.ShareTheTable.com through October 15, the free cookbook is packed with family meal-sharing tips and exclusive new Mario Batali recipes inspired by favorite pasta dishes from celebrities including.
Category Archive: Social Media
Google unveiled its new feature called Google Instant, which makes searching much faster than it has been before. It is really innovative as now users can enter the enquiry and look at the results changing during the typing at the same time. Actually, it’s not the search-as-you-type, its search-before-you-type because the new feature predicts what you want to find.
Based on its success and impact, Pepsi will continue to fund the Pepsi Refresh Project and intends to launch the program in Europe, Latin America and Asia in 2011. Launched in the U.S. and Canada in 2010, next year, the Pepsi Refresh Project will come to life on a global scale. International market activations will be tailored to ensure relevance to local communities.
Nike released its new Nike+ GPS App, engineered to operate seamlessly between GPS and an accelerometer, on the App Store. The new application allows runners to use their iPhone to visually map every run while tracking pace, distance, time and calories-burned as well as stay motivated with instant feedback during and after each run from athletes like Paula Radcliffe and Lance Armstrong, and comedian Tracy Morgan.
Absolut has eventually presented its much anticipated short web video titled “Lemon Drop” in the style, which takes us back to the B-movies of 70-s with its simple plot and retro environment. The film, which was premiered yesterday, September 7, was announced in summer through a special tab created on the brand’s Facebook page to promote the launch and feature trailers.
Carlsberg has launched an ‘educating’ campaign titled “Where’s the Party?” for young Swedes, targeting guys, which explains how to party and find a girl. The beer brand launched a series of short advisory videos on YouTube and TV ads to provide the younger generation of men some with tips, which will help them become outrageously successful with the opposite sex.
PepsiCo’s Frito-Lay North America business unit kicks-off high school football season with the «Score for Your School» program for Texans only that invites fans to help schools win up to a $10,000 donation for their sports programs. Texas fans can visit www.scoreforyourschool.com, enter the 9-digit product code from ANY Frito-Lay product (chips, dips, salsa and more) and then select the Texas high school of their choice.
Stella Artois is challenging design students with a task to develop a range of the visual project related to the brand and its refined image. The new creative contest titled Design Competition 2010 Les Créateurs de Bbeauté, is running in one of the sections of the brand’s official website and is dedicated to the upcoming Stella Artois World Draught Masters, the global tournament of bartenders, to be held in London on October 28.
The Pepsi Refresh Project has doubled its monthly commitment of $1.3 million to refresh America’s communities by awarding $2.6 million in grants during the month of September. Each month, Pepsi awards up to $1.3 million in Refresh Grants to the 32 ideas that garner the most votes. Through the Pepsi Refresh Project: Do Good for the Gulf extension, Pepsi has allocated an additional $1.3 million to refresh communities in the Gulf Coast for the month.
Pepsi is crowdsourcing ideas for its new Italian TV ad through the MOFILM platform, the popular destination for those who love sharing their creative talent with global brands. The release of the commercial will support the upcoming launch of the global “Refresh Your World” campaign in Italy (“Migliora il tuo mondo”).