Volkswagen is set to launch a heroic new campaign to introduce the new Touran and Sharan MPVs into the UK. Based around the concept that modern parents are everyday heroes, capable of juggling work and the demands of family life while retaining the ability to cobble together a scale model of HMS Invincible from nothing but a lump of plasticine and a fork, the campaign introduces a suitably heroic pair of seven-seat vehicles in the shape of the new Touran and Sharan which are designed to meet their needs.
Category Archive: Social Media
Eco Index to Help Measure Environmental Footprint of Global Brands Including Levi’s, Nike and Adidas
Now we are all witnessing the era of switching to green concepts, and most of the global brands are trying hard to change out life for better by introducing new approaches to making industries more eco-friendly . This dedication became the basis for the Eco Index, launched earlier this month and described as a “ground-breaking environmental assessment tool designed to advance sustainability practices within the outdoor industry.”
Huggies teamed up with JWT Entertainment (a unit of JWT London, the agency behind the kid in denim diapers) to create a project dubbed “Huggies Little bundle of laughs” for mothers- and fathers-to-be as well as actual parents to have fun and a good laugh, while sharing stories about their experience of expecting a baby.
Nestlé is promoting itself as one of the most ‘student-friendly’ brands in Brazil. The food and drink manufacturer teamed up with the JWT agency to target the college and young employees audience with a new campaign, in which it is assuring that Nestlé brands can deal at least with one problem in the beginning of ‘adult’ live—the problem of proper nutrition.
P&G‘s Future Friendly announced it has expanded its signature partnership with the National Geographic Society through the launch of an integrated in-school conservation education program called Find Your Footprint. Developed to inspire students, families and schools to monitor and reduce their environmental footprint this school year, the multimedia program focuses on energy, waste and water tips that can then be applied to participate in a national classroom conservation contest.
From now on, Facebookers can share information on where they actually are at the moment with a set of special features called Facebook Places. With its help, the social media users, logged in on the site from their mobile phone, can post the information on their current location wherever they are right now to be able to meet some friends or just people with related interests, who are nearby right now.