Heinz is calling out for creative minds, which love poetry and prefer to have the taste of their meals amplified with perfect ketchup. Through its Facebook page, the brand is encouraging poetic individuals to come and join its new “Ode to Awesome” contest, which will be running online from July 12 to August 1, for a chance to get $30 gift cards, given out on a daily basis, along with two grand prizes of $500 cards and a year’s supply of Heinz ketchup.
Category Archive: Social Media
Nike is here again to remind the whole world of its “Lace Up Save Lives” charitable campaign launched in collaboration with the (RED) foundation last year. The social project is focused on bringing positive changes to the deprived communities of Africa by providing vital medication to local people with HIV and educating Africa’s younger generation to stop the spread of AIDS. In the new video of the Nike’s (RED) campaign, the brand showcases an around-the-world relay race, which was arranged to add fuel to the movement.
All the roads lead to Rome—or to YouTube, when we talk about the area of commercials. Most of the spots, created to promote big and small brands, eventually appear on YouTube and are steamed either through corporate or individual channels. To make it easier for ad developers or industry fans to browse the related content on the world’s most popular video hub, YouTube launched the official “Show & Tell” channel, which comes as the “home of the best creative marketing examples.”
Umbro, the Greater Manchester-based sport apparel manufacturer, is paying a tribute to its home area and does everything possible to keep creative fire burning in the hearts of local artists by launching another phase of Umbro Industries program. Through its project, Umbro provides authors of greatest ideas with an up to £10,000 helping hand for making their projects become real.
Citroën UK has launched «DS3 StreetSeekers«, an innovative on-line competition that invites entrants to search for four pieces of the new DS3—plus a complete car—across the virtual landscape of Google’s Street View platform. The top prize is a brand new DS3 White 1.6 VTi 120hp. Xbox 360 and iPod Touch prizes are also up for grabs.
Back in February, Honda announced a new project focused on creating a ground-breaking crowd-sourced, social media activated documentary film, «Live Every Litre«. The auto-maker encouraged all people round Europe to join in and get a chance to make the journey of their dream become real. Conceived and created by Grey London, the road trip documentary was filmed during May and June across Europe under the supervision of award-winning director Claudio Von Planta. On July 21, the finished product was eventually released both online and offline.
McDonald’s, the iconic world-wide fast food chain, has launched two local online micro-campaigns to raise consumer awareness of its new ranges (in the first case) and tell about their naturalness (in the second). The two promotions have been kicked off for the French and American markets respectively, and joined the portfolio of mini Mc-projects (280 Variations and Smoothies Spin among them).
Coca-Cola Europe has collaborated the Publicis Mojo agency from Sydney to develop a new integrated promotional project for its energy drink Burn, and now they are proud to unveil the results of their hard work. Starting July 22, the campaign rolls out in 43 European markets and features three ‘burning’ short videos by three different directors—“Ride” (by Garth Davis), “Playground” ( by Glendyn Ivin) and “Peepshow” (by Jonathan Hill),—all of which are released online on the Burn’s hub and social media websites.