Lacoste is paying a tribute to its heritage by launching a lovely online pop-up book dedicated to the brand’s founder, René Lacoste. The online project features visual life-story of one of the most important figures in tennis history, starting from his early years.
Category Archive: Social Media
Evian is coming back with its tees featuring babies’ bodies—now the funny clothes is available not only for models of the “Live Young. Baby Inside” campaign, but for everyone, who wants it. Continuing the project, launched earlier this year, the French water brand is inviting its fans to join a great photo session, slated for July 24, and become a part of the ‘juvenile’ movement.
Grant’s 12 YO has launched an exclusive project “Grant’s. The Book of Great Discoveries.” Under the project Grant’s in cooperation with Afisha Publishing House will draft and publish an exclusive edition of the book with over 30 stories of inventions which seem to be very simple but which people cannot live without.
Heineken is keeping up with the brands, which believe that music and beer just can’t live without each other. Today Popsop has written about Beck’s DJ project, nearly a month ago we had a post on Tuborg, which sponsored festivals and measured ears, and now there is some useful information for those, who love the iconic drink and modern music, but don’t want to just sip their beer from the bottle and listen to tracks. If you are eager to demonstrate your musical talent to the whole world, come here—the brand will make your dream come true.
How to provide your consumer with exactly what she or he needs? It’s as easy as ABC—let them tell you what they are dreaming of, then ask to develop the idea, improve it a little bit and give them the long-awaited finished product. They will be happy, you will be rich and loved. This is exactly what Sony Ericsson is doing now through its Se-dot project, where visitors can share their ideas on what they want to have on their mobile phones.